After more than a decade in Market Research, Nina tested the waters in UX Research and quickly realised how many misconceptions both industries have about each other. Now home in both worlds, she collected a number of common myths to bust them in her talk Market vs. User Research.

Sign up to our Thinkific page and watch her talking about these common assumptions:

Market research helps inventing needs to 'trick’ consumers into buying. User research puts needs over business reality.

Market research is only about what people say. User research is only about what people do.

Market research is slow & expensive. User research is quick & dirty.

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